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Smartwatch style with global appeal.
Produced in collaboration with Chinese agency Relay, this high-energy TVC showcases Garmin’s VIVO line of smartwatches. Shot on location in Brisbane, the video pairs sleek cinematography with a lifestyle-driven narrative tailored for the Chinese market. IPER managed the entire local production, blending fitness, fashion, and functionality into one seamless story.
This international project was a long time in the making, requiring close coordination with Chinese creative agency Relay. We developed location options, talent packages, and production timelines to align with both local Australian logistics and international client expectations. From casting athletic and fashion-forward talent to mapping out a narrative structure across scenes, the pre-production phase was meticulous and collaborative.
Filmed across multiple Brisbane locations, the shoot captured a wide range of lifestyle scenarios—fitness training, city commutes, social settings—all centred around Garmin’s VIVO smartwatch. We focused on clean, aspirational visuals that conveyed energy and elegance, helping the product sit naturally within aspirational daily routines. The crew worked efficiently to maximise natural light and movement across each scene, maintaining a high-end aesthetic throughout.
The final commercial was delivered for distribution across mainland China, serving as part of a broader campaign to boost Garmin's profile in international markets. Post-production was handled to meet the client's global standards, with a polished, cinematic finish that reflects both the brand’s premium positioning and IPER’s production quality. This collaboration demonstrated the strength of cross-cultural production when powered by creative alignment and on-ground expertise.
Travis and the team at IPER provide an exceptional service. They understand the ins and outs of video production and all the latest trends. I would highly recommend IPER to assist with any of your video needs.
Have used IPER a number of times on various different projects. Have always been a pleasure to work with, and have always returned high quality work on time and on budget. Highly recommend.
The team at IPER have helped us create amazing videos over the last 3 years. They make everything very simple and straightforward, from the early planning stages right through to shooting day. Couldn't be happier with how our videos have turned out! Definitely recommend for any other business!
In a nutshell the video presentation was perfect. Comments ranged from moving to powerful. Right after I sat down, we had a company come right up and start talking business - which we secured.
Tell us about your goals, and we’ll craft a video strategy to help you stand out in a crowded market.
