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Cinematic tourism campaign for Australia Zoo.
Created for Australia Zoo, this television commercial captures the wonder and excitement of a day spent among wildlife and conservation heroes. Shot on location, the video features real visitors and the Irwin family, highlighting the zoo’s hands-on experiences and legacy. Our team combined cinematic visuals, emotive music, and storytelling to craft a national campaign that celebrates Australia’s most iconic zoo.
To bring Australia Zoo’s message to life, we worked closely with their marketing team to develop a narrative that focused on the thrill and emotional connection of visiting the zoo. Pre-production involved site visits to map out key shooting areas, coordinate with staff, and plan for wildlife-safe filming procedures. Casting included real families and featured talent from the Irwin family, adding authenticity and emotional weight to the piece.
Filmed across multiple days at Australia Zoo in Beerwah, QLD, our crew captured a wide range of moments—from tiger feedings and crocodile shows to quiet, candid family interactions. Using drones, gimbals, and natural light, we crafted sweeping visuals and intimate close-ups that conveyed the vibrancy and excitement of the zoo experience. Working in a live environment with animals and visitors required flexibility, precision, and respect for the zoo’s daily operations.
The final TVC is a heartfelt, high-impact tourism piece that ran nationally across broadcast and digital platforms. Its cinematic storytelling and uplifting tone helped drive increased visitation and strengthened the zoo’s brand as a world-class conservation destination. It continues to serve as a flagship promo for Australia Zoo, showcasing not just the animals, but the spirit of the place.
Working with the IPER team has been a great experience. Travis provided great insight into how to elaborate the script for the videos of our School media campaign, and directed in an efficient manner during filming at the Advanced Engineering Building. Overall, a great experience.
It was clear from the outset of our engagement with IPER that they understood what we were trying to achieve and was keen to work collaboratively with us to bring that vision to life. IPER took our ideas and knew how to best execute them. The team at IPER were a pleasure to work with and turned potentially stressful filming days into a really enjoyable, creative and rewarding process.
Have used IPER a number of times on various different projects. Have always been a pleasure to work with, and have always returned high quality work on time and on budget. Highly recommend.
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