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Fast-paced installation captured in real time.
This project for GOA captures the transformation of Brisbane’s Central Station with a timelapse video of their Xtrack ad installation. Shot overnight, the video highlights the precision and teamwork involved in large-scale transit advertising. The final edit showcases GOA’s innovation and scale, turning a logistical process into a high-impact visual piece.
This project required meticulous coordination with GOA and Queensland Rail to capture the installation of a massive transit ad display overnight at Central Station. Our team conducted a thorough site recce and developed a precise shot plan and camera placement strategy to ensure the full process would be captured seamlessly, despite tight time constraints and limited access windows.
Filming took place during a single overnight window to minimise public disruption. We used a multi-camera timelapse setup to record the full transformation—from empty walls to full brand takeover. Stabilised framing, long-duration battery setups, and low-light gear ensured clean, high-quality footage under challenging conditions.
The final video is a sharp, high-speed timelapse that brings energy and spectacle to what is normally a behind-the-scenes operation. It was used by GOA to demonstrate their advertising capabilities and the scale of their installations, turning a night’s work into a visual asset that sells their brand powerfully and effectively.
The true value we've found working with IPER is that they are creative enough to come up with the killer ideas, and technically inclined enough to execute them flawlessly.
The result exceeded expectations and IPER's understanding of the target audience was obvious.
We've been using IPER for several years for all our video shooting and production needs. They're always fast, great quality and cost effective. They also do some great recorded translation work.
Tell us about your goals, and we’ll craft a video strategy to help you stand out in a crowded market.
