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Flatpack fun, brought to life on screen.
One of two ads created for CleverDIY, Australia’s go-to brand for engaging, hands-on kids’ activities. This subscription-focused video blends bright motion graphics with live action to showcase how CleverDIY makes learning creative, mess-free, and seriously fun. Filmed with real kids and families, the ad highlights the joy of opening a CleverDIY box and the magic that unfolds from it.
We worked closely with the CleverDIY team to develop a concept that balanced fun and clarity—explaining the subscription service while also capturing the excitement of DIY play. Casting energetic kids and sourcing a family-friendly location helped build the warm, playful tone. Our pre-production also included scripting, storyboarding, and designing the graphic treatment to integrate with the live action.
Filmed over a one-day shoot, the ad features families receiving and building their CleverDIY kits. We captured real reactions and interactions to highlight the educational and entertainment value. The shoot was timed to get natural daylight for a warm, bright aesthetic, aligning with the product's appeal to parents and kids alike.
In post-production, we added cheerful motion graphics to visually explain the subscription model and key product features. The final edit is fast-paced, clear, and full of energy—perfect for social media and digital advertising. It’s helped CleverDIY strengthen its brand as the ultimate go-to for creative kids’ activities across Australia.
Have used IPER a number of times on various different projects. Have always been a pleasure to work with, and have always returned high quality work on time and on budget. Highly recommend.
Travis and the IPER crew were brilliant to work with. Not only did they produce an amazing product, they did so whilst directing approximately 100 teenagers, in multiple locations, over five long days of filming! Not an easy task! They steered our school project in a creative, emotive direction, and produced a video that told a story. Our video encompasses all of the particulars we needed it to, in a visually-beautiful style. Thank you IPER - we are extremely grateful for all your time and efforts.
We have used Iper for a number of different media outputs including showcasing our school’s research programs as well as advertising new courses. Throughout this process, Travis and his team have been highly professional in the script development, filming and final editing. Importantly the responses we have received from a diverse range of viewers has been very positive, I have no hesitation in recommending Iper for future work.
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