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A personal customer story sharing how Allianz supported an Australian family through a frightening medical emergency while travelling overseas.
A family holiday in Japan took an unexpected turn when the mother became severely ill, leaving the family navigating a medical emergency far from home. IPER worked with Allianz to tell their story and capture, in their own words, what happened and how Allianz supported them from overseas during an incredibly difficult situation. Through a personal interview and accompanying visuals, the customer story brings a real-world perspective to the importance of having support available when travelling abroad.
What began as a family holiday in Japan quickly became a frightening experience when the mother became severely ill. The customer story explores what the family went through while dealing with a serious medical situation in another country, and the challenges that come with being far from home when something goes wrong. At the centre of the film is the family's own experience, allowing them to share the story personally and authentically.
The story also highlights the support Allianz provided from overseas as the family navigated the situation in Japan. Rather than approaching the project as a traditional advertisement, the focus was on the customer's lived experience. Their firsthand account demonstrates the role that support can play when travellers find themselves dealing with an unexpected emergency away from home.
IPER captured the customer story across a one-day shoot, combining a considered interview with supporting B-roll to build a complete picture of the family's experience. With such a personal story, our approach was centred on creating a comfortable environment for the family to speak openly about what happened. The resulting film keeps their voices at the forefront, creating an authentic customer story that allows audiences to understand Allianz's support through the experience of the people who received it.
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