Studio shoot for Koala SE Mattress showcasing comfort and convenience.
For Koala’s SE Mattress launch, we recreated a cosy bedroom set in-studio to capture a lifestyle-focused product video. Using our own team as talent, we delivered a polished final product in just a few hours, balancing creativity and efficiency. This agile approach allowed for a fast turnaround without compromising on quality or brand feel.
With a tight turnaround for Koala’s SE Mattress video, creativity was key. Instead of sourcing a real home location, we designed and built a bedroom set directly in the studio, styled to match Koala’s clean, modern brand aesthetic. We quickly planned out the shoot schedule, selected props, and utilised our own team members as on-screen talent to streamline the process even further.
The shoot took place in-studio over just a few hours, with minimal setup changes needed thanks to the efficient pre-production planning. Our team focused on capturing relaxed, authentic lifestyle moments—showcasing the ease, comfort, and style the Koala SE Mattress brings to everyday living. Clever lighting setups and smooth camera movement gave the video a natural, homely feel despite being filmed entirely indoors.
The finished product is a warm, relatable video that captures the essence of the Koala brand. By creatively adapting to a condensed timeline and using available resources, we maintained production quality while delivering on time. The campaign successfully highlighted the SE Mattress's key message: simple, comfortable living made effortless.
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