1. Why Brisbane 2032 Is More Than Just the Games
In 2032, Brisbane will host the Olympic and Paralympic Games, the biggest event in Queensland’s history and a once-in-a-generation opportunity to redefine the city’s global identity.
But the true impact of the Games will not just be measured in medals. It will be measured in legacy — in the infrastructure we build, the stories we tell, and the image of Queensland we share with the world.
Over the next decade, Brisbane will undergo a transformation that reaches far beyond sport. Billions will be invested into new venues, transport, housing, sustainability projects, and cultural initiatives. This investment will shape how Queensland is seen by the world and how we see ourselves.
For brands and businesses, this is a moment to align with that change. The decade leading to 2032 is an opportunity to tell stories of innovation, community and progress that will define what Brisbane stands for long after the Games end.
2. Bringing the Vision to Life
The road to Brisbane 2032 is already underway, with organisations across Queensland preparing to play their part. Whether it is a major infrastructure project, a sustainability initiative, or a community story, every contribution matters.
At IPER, we help brands capture their role in this transformation. Through cinematic storytelling and authentic, human-focused content, we bring the people and ideas shaping Queensland’s future to life.
Our productions are designed to deliver multiple assets from a single shoot, ensuring every campaign has longevity and reach across platforms:
By producing everything in-house, we maintain creative consistency while tailoring each deliverable for its platform. The result is cohesive storytelling that grows with your brand as Brisbane’s Olympic legacy takes shape.
3. Why Brands Choose IPER for Olympic-Era Storytelling
Cinematic Thinking
Our directors are storytellers first. Every asset, from a six-second social cut to a full-length brand film, carries the same emotional depth and visual quality.
Creative Made Simple
From scripting to post-production, IPER manages the full creative and production process. This allows clients and agencies to focus on messaging and rollout while we handle the logistics.
Lean and Agile
Large-scale events require flexibility. Our small but highly skilled crew can adapt to shifting schedules, multiple locations, and evolving briefs without compromising production value.
Platform-Native Content
Every asset is crafted for where it will live. Vertical, widescreen, cinematic, or social-first, nothing is repurposed lazily.
Aligned With Purpose
The Brisbane 2032 Games are about more than sport. They are about shaping a sustainable, inclusive, and forward-looking Queensland. We partner with brands that share that vision and want to tell stories that matter.
4. The Power of Olympic Storytelling
The Olympic decade is not just a two-week event. It is a long-term narrative that will define Queensland’s identity on the world stage. Businesses that start telling their story now will be the ones remembered when the Games arrive.
From local suppliers and innovators to global brands investing in Queensland, every organisation has a story to tell. Through strategic, cinematic, multi-platform storytelling, IPER helps turn those stories into lasting brand value.
When the world looks to Brisbane in 2032, it will see more than the Games. It will see the people, projects, and creativity that define who we are.
5. Planning Your Own Olympic-Era Campaign
Whether you are contributing to major infrastructure, leading a sustainability initiative, or simply want to showcase your brand as part of Queensland’s future, now is the time to start planning.
At IPER, we help brands plan, shoot, and deliver campaigns that are cinematic, authentic, and platform-native. Our goal is to make sure your story resonates wherever your audience is, and continues to build value long after the flame is extinguished.
Want your brand to be part of Brisbane’s Olympic legacy? Let’s talk.
