In today’s fast-paced media environment, a great video is just the beginning. If it doesn’t reach your audience in the right way, you’ve missed the mark.
At IPER, we believe the most effective video strategies are built with distribution in mind from the start. Here’s what that looks like in practice:
1. Start With Where, Not Just What
Each platform behaves differently – and your video should too.
- Instagram & TikTok: Short, vertical, and fast-paced.
- LinkedIn & YouTube: Longer, landscape, with clear value.
- Facebook: Square videos that grab quickly and deliver context.
By tailoring content to each platform, we’ve helped clients see up to 3x more engagement with the same core message.
2. Get Personal
Personalisation breaks through the noise. Whether it’s a tailored thumbnail or name-specific messaging, personal touches increase click-through and retention rates. For Brisbane-based campaigns, we’ve used this tactic with localised messages to generate well above-average open rates.
3. Story First, Specs Later
Even the most functional content should carry a story. Viewers don’t connect with features – they connect with feelings. That’s why we focus on narrative-driven production, even in corporate explainers and internal communications.
4. Make It Mute-Friendly
Over 85% of social videos are watched without sound. Captions aren’t a bonus – they’re standard. Our team bakes in subtitles or animated text to make sure your message lands with or without audio.
5. Test, Learn, Repeat
Effective video is never a one-and-done effort. We help clients test versions of intros, visuals and calls to action. Data-led refinements often result in a 10–20% uplift in performance over time.
The Bottom Line
If your video isn’t reaching the right audience in the right way, you're not getting full value. At IPER, we produce every project with delivery in mind, combining creative intent with strategic execution. The result? Videos that land, stick, and perform.
Want to see how we help video reach further?
Explore more at iper.com.au
Or follow the behind-the-scenes process @iper_au on Instagram.
